KEH Camera launches Better Trade program

GaryPageau
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KEH Camera, a North American leader in buying, selling, and trading pre-owned camera gear since 1979, launched Better Trade by KEH, a program that makes trading simpler and more flexible while delivering more value than ever before for those looking to trade equipment, the company said.

Better Trade by KEH provides full-value quotes, a 5% KEH bonus toward KEH Certified Pre-Owned gear, and all national and KEH-exclusive manufacturer trade-in bonuses on the latest camera gear models. Every trade unlocks these benefits, while also extending the life of gear for the next generation of creators.

“Better Trade reflects KEH at its core, a trusted partner for photographers and videographers, including creators, who want the best value for their gear and the confidence that comes from working with experts,” said Glenn Kaufman, chairman and CEO of KEH Camera. “We designed our program to reward customers with the greatest value in the market, all while strengthening the circular economy we pioneered in the camera industry.”

Every trade through KEH helps extend the life of high-quality equipment and reduce electronic waste—reinforcing KEH’s long-standing mission to keep great gear in circulation. In fact, to date, KEH has kept more than 275,000 pieces of equipment out of landfills and into the hands of creators.

“Better Trade™ is driven by delivering more value to everyone participating in photography or videography, and also supports our mission of creating a better future for creators of every level,” said Kaufman.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.